Product details

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Authors: Saumitra Jha
Published by: Stanford Business School
Originally published in: 2020
Version: 9 February 2020
Revision date: 29-May-2020

Abstract

Zum Services, Inc, a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company's initial model in the San Francisco Bay area was to offer families trusted transportation options for their children, but Zum had since expanded in several US markets by contracting directly with school districts to provide supplemental or alternative transportation for students. By 2019, Zum operated in more than 140 school districts, and had transported more than 750,000 students.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States
Location:
California

About

Abstract

Zum Services, Inc, a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company's initial model in the San Francisco Bay area was to offer families trusted transportation options for their children, but Zum had since expanded in several US markets by contracting directly with school districts to provide supplemental or alternative transportation for students. By 2019, Zum operated in more than 140 school districts, and had transported more than 750,000 students.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States
Location:
California

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