Product details

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Published by: Stanford Business School
Originally published in: 2020
Version: 18 May 2020
Revision date: 29-May-2020
Length: 11 pages
Data source: Field research

Abstract

Bidding for a contract with the Coronado Unified School District, Zum found itself in competition with Care A Van, which had been the district's sole transport provider for special needs students. The next step was to convince the School Board to sign a contract with Zum. The case invites in-depth discussion of strategies to convince local officials, and asks business students to consider the strategy Zum and Care A Van should pursue in dealing with the local school board, which will make a determination.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Countries:
United States; Brazil

About

Abstract

Bidding for a contract with the Coronado Unified School District, Zum found itself in competition with Care A Van, which had been the district's sole transport provider for special needs students. The next step was to convince the School Board to sign a contract with Zum. The case invites in-depth discussion of strategies to convince local officials, and asks business students to consider the strategy Zum and Care A Van should pursue in dealing with the local school board, which will make a determination.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Countries:
United States; Brazil

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