Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. IMD-3-1336-ZH
Simplified Chinese language
Authors: Peter Killing
Published by: Institute for Management Development (IMD)
Originally published in: 2020
Version: 24.03.2020
Revision date: 05-Jun-2020
Length: 3 pages
Data source: Field research

Abstract

This is a Simplified Chinese version. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
World/global
Country:
Switzerland

Featured company

Nestlé

About

Abstract

This is a Simplified Chinese version. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Settings

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
World/global
Country:
Switzerland

Featured company

Nestlé

Related