Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The 'Amazon in B2B - Friend or Foe' case describes a possible entry of Amazon B2B to the European Heating Ventilation and Air Condition (HVAC) industry. The case addresses questions like core competencies, Industry attractiveness, disruption, building and sustaining a competitive advantage. The readers can discuss how Grundfos should react to the growing online distribution channel and if the current Grundfos distribution model sustainable. Where the main objective is to come up with fourdistribution model alternatives that Grundfos can implement and choose the one that Grundfos shall pursue and argue why the model is chosen.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe

Featured companies

Amazon
Turnover:
USD 4.2 billion
Industry:
Mechanical engineering
Grundfos

About

Abstract

The 'Amazon in B2B - Friend or Foe' case describes a possible entry of Amazon B2B to the European Heating Ventilation and Air Condition (HVAC) industry. The case addresses questions like core competencies, Industry attractiveness, disruption, building and sustaining a competitive advantage. The readers can discuss how Grundfos should react to the growing online distribution channel and if the current Grundfos distribution model sustainable. Where the main objective is to come up with fourdistribution model alternatives that Grundfos can implement and choose the one that Grundfos shall pursue and argue why the model is chosen.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe

Featured companies

Amazon
Turnover:
USD 4.2 billion
Industry:
Mechanical engineering
Grundfos

Related