Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 19.05.2020
Length: 3 pages
Data source: Published sources
Abstract
This mini case talks about why we should not have been surprised by the COVID pandemic as the likelihood was foreseen and awareness raised several times, not only from previous pandemics but also their increasing regularity as the world increasingly globalizes. The case explores these awareness raising attempts. It then suggests for a talking point that sustainable solutions to outbreak readiness require private-public cooperation on a global scale and talks to the reaction of some companies in facing the pandemic and playing a part in the action taken to contain it.
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
World/global
About
Abstract
This mini case talks about why we should not have been surprised by the COVID pandemic as the likelihood was foreseen and awareness raised several times, not only from previous pandemics but also their increasing regularity as the world increasingly globalizes. The case explores these awareness raising attempts. It then suggests for a talking point that sustainable solutions to outbreak readiness require private-public cooperation on a global scale and talks to the reaction of some companies in facing the pandemic and playing a part in the action taken to contain it.
Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
World/global