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Compact case
Case
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Reference no. IMD-7-2193
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020

Abstract

This mini case talks about why we should not have been surprised by the COVID pandemic as the likelihood was foreseen and awareness raised several times, not only from previous pandemics but also their increasing regularity as the world increasingly globalizes. The case explores these awareness raising attempts. It then suggests for a talking point that sustainable solutions to outbreak readiness require private-public cooperation on a global scale and talks to the reaction of some companies in facing the pandemic and playing a part in the action taken to contain it.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global

About

Abstract

This mini case talks about why we should not have been surprised by the COVID pandemic as the likelihood was foreseen and awareness raised several times, not only from previous pandemics but also their increasing regularity as the world increasingly globalizes. The case explores these awareness raising attempts. It then suggests for a talking point that sustainable solutions to outbreak readiness require private-public cooperation on a global scale and talks to the reaction of some companies in facing the pandemic and playing a part in the action taken to contain it.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global

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