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Compact case
Case
-
Reference no. IMD-7-2196
Subject category: Ethics and Social Responsibility
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Sustainability; Greenwashing; Greening; Signalling theory; Business; Society; Business-society collaboration
Share a link: https://casecent.re/p/169839
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Abstract

This case explores the phenomenon of 'greenwashing' and how many companies communicate that they are serious about sustainability but how, in reality, they are less green than they actually are. The case challenges students to think about who we can trust and whether 'credible signals' could help to distinguishing those who are 'greening' from those who are 'greenwashing'. The case illustrates with sustainability announcements and asks how can you validate credible claims from those that aren't?

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global
Compact case
Case
-
Reference no. IMD-7-2193
Subject category: Strategy and General Management
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Coronavirus; Pandemic; Preparedness; Whole-of-society approach; Global public-private partnership; Business; Society; Business-society collaboration
View full details
Compact case
Case
-
Reference no. IMD-7-2194
Subject category: Ethics and Social Responsibility
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Sustainability; Business-society collaboration; Greenhouse gas; Ozone layer; Montreal protocol; Climate change; Business; Society
View full details
Compact case
Case
-
Reference no. IMD-7-2195
Subject category: Strategy and General Management
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.06.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Strategy; Climate change; Sustainability; Global co-ordination; Montreal protocol; Environment; Carbon emission; Sustainable development goals; Business; Society; Business-society collaboration
View full details
Compact case
Case
-
Reference no. IMD-7-2197
Subject category: Strategy and General Management
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Strategy; Business; Society; Capitalism; Purposeful capitalism; Environmental social and governance; Environment; Purposeful organization; Business-society collaboration
View full details
Compact case
Case
-
Reference no. IMD-7-2198
Subject category: Ethics and Social Responsibility
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 27.10.2022
Revision date: 17-Nov-2022
Length: 3 pages
Data source: Published sources
Topics: Sustainability; Business-society collaboration; Corporate scandal; Crisis management; Business; Society
View full details

About

Abstract

This case explores the phenomenon of 'greenwashing' and how many companies communicate that they are serious about sustainability but how, in reality, they are less green than they actually are. The case challenges students to think about who we can trust and whether 'credible signals' could help to distinguishing those who are 'greening' from those who are 'greenwashing'. The case illustrates with sustainability announcements and asks how can you validate credible claims from those that aren't?

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global

Related

Compact case
Case
-
Reference no. IMD-7-2193
Subject category: Strategy and General Management
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Coronavirus; Pandemic; Preparedness; Whole-of-society approach; Global public-private partnership; Business; Society; Business-society collaboration
View full details
Compact case
Case
-
Reference no. IMD-7-2194
Subject category: Ethics and Social Responsibility
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Sustainability; Business-society collaboration; Greenhouse gas; Ozone layer; Montreal protocol; Climate change; Business; Society
View full details
Compact case
Case
-
Reference no. IMD-7-2195
Subject category: Strategy and General Management
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.06.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Strategy; Climate change; Sustainability; Global co-ordination; Montreal protocol; Environment; Carbon emission; Sustainable development goals; Business; Society; Business-society collaboration
View full details
Compact case
Case
-
Reference no. IMD-7-2197
Subject category: Strategy and General Management
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources
Topics: Strategy; Business; Society; Capitalism; Purposeful capitalism; Environmental social and governance; Environment; Purposeful organization; Business-society collaboration
View full details
Compact case
Case
-
Reference no. IMD-7-2198
Subject category: Ethics and Social Responsibility
Authors: Knut Haanaes; Lisa Duke
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 27.10.2022
Revision date: 17-Nov-2022
Length: 3 pages
Data source: Published sources
Topics: Sustainability; Business-society collaboration; Corporate scandal; Crisis management; Business; Society
View full details