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Compact case
Case
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Reference no. IMD-7-2196
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.05.2020
Revision date: 08-Jun-2020
Length: 3 pages
Data source: Published sources

Abstract

This case explores the phenomenon of 'greenwashing' and how many companies communicate that they are serious about sustainability but how, in reality, they are less green than they actually are. The case challenges students to think about who we can trust and whether 'credible signals' could help to distinguishing those who are 'greening' from those who are 'greenwashing'. The case illustrates with sustainability announcements and asks how can you validate credible claims from those that aren't?

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global

About

Abstract

This case explores the phenomenon of 'greenwashing' and how many companies communicate that they are serious about sustainability but how, in reality, they are less green than they actually are. The case challenges students to think about who we can trust and whether 'credible signals' could help to distinguishing those who are 'greening' from those who are 'greenwashing'. The case illustrates with sustainability announcements and asks how can you validate credible claims from those that aren't?

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global

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