Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 13.05.2020
Length: 4 pages
Data source: Published sources
Abstract
This mini case compares the Ford T innovation with Tesla. It takes a fictional figure 'John' who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?
Time period
The events covered by this case took place in 1908/2020 and beyond.Geographical setting
Region:
World/global
About
Abstract
This mini case compares the Ford T innovation with Tesla. It takes a fictional figure 'John' who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?
Settings
Time period
The events covered by this case took place in 1908/2020 and beyond.Geographical setting
Region:
World/global