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Compact case
Case
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Reference no. IMD-7-2199
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 13.05.2020
Revision date: 08-Jun-2020

Abstract

This mini case compares the Ford T innovation with Tesla. It takes a fictional figure 'John' who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?

Time period

The events covered by this case took place in 1908/2020 and beyond.

Geographical setting

Region:
World/global

About

Abstract

This mini case compares the Ford T innovation with Tesla. It takes a fictional figure 'John' who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?

Settings

Time period

The events covered by this case took place in 1908/2020 and beyond.

Geographical setting

Region:
World/global

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