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Compact case
Case
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Reference no. IMD-7-2200
Published by: Institute for Management Development (IMD)
Originally published in: 2020
Version: 13.05.2020
Revision date: 08-Jun-2020
Length: 4 pages
Data source: Published sources

Abstract

This case starts by looking at AT&T a giant in the telecommunications world and then how it was broken up through anti-trust regulations. Despite that, AT&T is today the world's largest telecommunications company, although it was widely recognized as having missed the boat on leveraging OTT opportunities. The case then moves to Zoom, which, in part thanks to COVID-19, has exponentially grown and stands to potentially become a threat to various platforms. However, by late spring 2020 other platforms such as Google and Facebook were challenging Zoom with free offerings. The case ends asking what should Zoom's founder, Yuan do to avoid missing the boat like AT&T and being out competed by larger integrated platforms?

Time period

The events covered by this case took place in 1982 to 2020.

Geographical setting

Region:
World/global

Featured companies

AT and T
Industry:
Telecommunications
Zoom

About

Abstract

This case starts by looking at AT&T a giant in the telecommunications world and then how it was broken up through anti-trust regulations. Despite that, AT&T is today the world's largest telecommunications company, although it was widely recognized as having missed the boat on leveraging OTT opportunities. The case then moves to Zoom, which, in part thanks to COVID-19, has exponentially grown and stands to potentially become a threat to various platforms. However, by late spring 2020 other platforms such as Google and Facebook were challenging Zoom with free offerings. The case ends asking what should Zoom's founder, Yuan do to avoid missing the boat like AT&T and being out competed by larger integrated platforms?

Settings

Time period

The events covered by this case took place in 1982 to 2020.

Geographical setting

Region:
World/global

Featured companies

AT and T
Industry:
Telecommunications
Zoom

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