Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 13.05.2020
Revision date: 08-Jun-2020
Length: 4 pages
Data source: Published sources
Abstract
This case starts by looking at AT&T a giant in the telecommunications world and then how it was broken up through anti-trust regulations. Despite that, AT&T is today the world's largest telecommunications company, although it was widely recognized as having missed the boat on leveraging OTT opportunities. The case then moves to Zoom, which, in part thanks to COVID-19, has exponentially grown and stands to potentially become a threat to various platforms. However, by late spring 2020 other platforms such as Google and Facebook were challenging Zoom with free offerings. The case ends asking what should Zoom's founder, Yuan do to avoid missing the boat like AT&T and being out competed by larger integrated platforms?
Time period
The events covered by this case took place in 1982 to 2020.Geographical setting
Region:
World/global
Featured companies
AT and T
Industry:
Telecommunications
Zoom
About
Abstract
This case starts by looking at AT&T a giant in the telecommunications world and then how it was broken up through anti-trust regulations. Despite that, AT&T is today the world's largest telecommunications company, although it was widely recognized as having missed the boat on leveraging OTT opportunities. The case then moves to Zoom, which, in part thanks to COVID-19, has exponentially grown and stands to potentially become a threat to various platforms. However, by late spring 2020 other platforms such as Google and Facebook were challenging Zoom with free offerings. The case ends asking what should Zoom's founder, Yuan do to avoid missing the boat like AT&T and being out competed by larger integrated platforms?
Settings
Time period
The events covered by this case took place in 1982 to 2020.Geographical setting
Region:
World/global
Featured companies
AT and T
Industry:
Telecommunications
Zoom