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Case
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Reference no. IMD-7-2172
Subject category: Strategy and General Management
Authors: Omar Toulan (International Institute for Management Development (IMD)); Shih-Han Huang (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.03.2020
Length: 10 pages
Data source: Field research
Topics: Growth; Strategy; Luxury; Scaling; Watch; Safety; Safe
Share a link: https://casecent.re/p/170073
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Abstract

In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG. The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025. Florian's first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm's distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?

Time period

The events covered by this case took place in 1998-2019.

Geographical setting

Region:
Europe
Country:
Germany

Featured company

BUBEN＆ZORWEG
Employees:
51-200
Teaching note
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Reference no. IMD-7-2172-T
Subject category: Strategy and General Management
Authors: Omar Toulan (International Institute for Management Development (IMD)); Shih-Han Huang (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2022
Version: 12.01.2022
Length: 10 pages
Data source: Field research
View full details

About

Abstract

In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG. The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025. Florian's first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm's distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?

Settings

Time period

The events covered by this case took place in 1998-2019.

Geographical setting

Region:
Europe
Country:
Germany

Featured company

BUBEN＆ZORWEG
Employees:
51-200

Related

Teaching note
-
Reference no. IMD-7-2172-T
Subject category: Strategy and General Management
Authors: Omar Toulan (International Institute for Management Development (IMD)); Shih-Han Huang (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2022
Version: 12.01.2022
Length: 10 pages
Data source: Field research
View full details