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In this case, students are given the chance to move beyond traditional cost-benefit analysis in analyzing and integrating ethical and qualitative factors in a small business' decision whether or not to accept a new partnership opportunity with a large retailer. The opportunity requires significant changes in the company's mission and values in addition to the adoption of new technology with implications for consumer privacy. Students in managerial accounting, cost accounting, and information systems classes reported that the case was thought-provoking and enhanced their understanding of ethical issues involved in collecting and managing corporate data. Students also found the intersection of accounting and information systems courses and the application to a realistic situation interesting.