Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
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Abstract
DeHaat, a technology driven platform that provided one-stop solution to farmers was started by Green Agrevolution Pvt Ltd in 2012. The agritech platform developed an AI powered technology for the farm sector mainly to revolutionise the agri-supply chain and production efficiency. By offering various end-to-end solutions specifically in inputs as well as outputs, DeHaat was trying to enhance the efficiency of the agriculture sector by eliminating the role of both distributors and middlemen. Due to its on time services, farming community were able to procure qualitative inputs and also received right price for their outputs. The agritech platform also offered customised advisory services to the farmers through voice calls and messages on the basis of real time information. With the help of franchise operation, DeHaat helped the agro micro-entrepreneurs in the rural areas. By combining Data science, Machine learning as well as Agriscience, it was also offering feasible solutions to the institutional buyers. DeHaat, one of the fastest growing start-ups in India, covered around 210,000 farmers in Bihar, Odisha, Jharkhand and UP as of 2020. Further, the company was planning to reach almost 5 million farmers by 2024. It was also planning to replicate its business model in other states of India. Would DeHaat's innovative approaches and technological solutions provide sustainable growth amidst various challenges such as financial constraints, difficulty in pursuing the farmers, climatic factors etc in the agriculture sector?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Asia
Country:
India
About
Abstract
DeHaat, a technology driven platform that provided one-stop solution to farmers was started by Green Agrevolution Pvt Ltd in 2012. The agritech platform developed an AI powered technology for the farm sector mainly to revolutionise the agri-supply chain and production efficiency. By offering various end-to-end solutions specifically in inputs as well as outputs, DeHaat was trying to enhance the efficiency of the agriculture sector by eliminating the role of both distributors and middlemen. Due to its on time services, farming community were able to procure qualitative inputs and also received right price for their outputs. The agritech platform also offered customised advisory services to the farmers through voice calls and messages on the basis of real time information. With the help of franchise operation, DeHaat helped the agro micro-entrepreneurs in the rural areas. By combining Data science, Machine learning as well as Agriscience, it was also offering feasible solutions to the institutional buyers. DeHaat, one of the fastest growing start-ups in India, covered around 210,000 farmers in Bihar, Odisha, Jharkhand and UP as of 2020. Further, the company was planning to reach almost 5 million farmers by 2024. It was also planning to replicate its business model in other states of India. Would DeHaat's innovative approaches and technological solutions provide sustainable growth amidst various challenges such as financial constraints, difficulty in pursuing the farmers, climatic factors etc in the agriculture sector?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Asia
Country:
India