Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/170497
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Quibi was a streaming service that delivered 'quick bites' of content which involved episodes or installments that run for a shorter duration. The founder Jeffery Katzenberg (Katzenberg) and CEO Meg Whitman (Whitman) claimed that instead of making TV for phones (for which there were likes of Netflix, Amazon Prime Video and Disney ), Quibi made content exclusively for phones. The video streaming platform showcased original 10-odd-minute episodes of TV, film and documentaries. Quibi was targeted at people on the move who liked Hollywood-quality content in short bites. In the first week of launch, Quibi reported 1.7 million downloads. Although Quibi tried to differentiate itself, it was in direct competition with YouTube, Instagram and TikTok. Analysts were skeptical about the success of Quibi in the already oversaturated market. Besides this, analysts questioned how Quibi would be able to attract customers during their in between moments? Amidst this scenario, it remained to be seen whether Katzenberg and Whitman would be able to succeed with Quibi being a late entrant in the video streaming market.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 9 pages
Data source: Published sources
About
Abstract
Quibi was a streaming service that delivered 'quick bites' of content which involved episodes or installments that run for a shorter duration. The founder Jeffery Katzenberg (Katzenberg) and CEO Meg Whitman (Whitman) claimed that instead of making TV for phones (for which there were likes of Netflix, Amazon Prime Video and Disney ), Quibi made content exclusively for phones. The video streaming platform showcased original 10-odd-minute episodes of TV, film and documentaries. Quibi was targeted at people on the move who liked Hollywood-quality content in short bites. In the first week of launch, Quibi reported 1.7 million downloads. Although Quibi tried to differentiate itself, it was in direct competition with YouTube, Instagram and TikTok. Analysts were skeptical about the success of Quibi in the already oversaturated market. Besides this, analysts questioned how Quibi would be able to attract customers during their in between moments? Amidst this scenario, it remained to be seen whether Katzenberg and Whitman would be able to succeed with Quibi being a late entrant in the video streaming market.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 9 pages
Data source: Published sources