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Case
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Reference no. 9-720-404
Subject category: Strategy and General Management
Authors: Alexander MacKay (Harvard Business School); Amram Migdal (Harvard Business School); John Masko (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 25 January 2022
Revision date: 16-Feb-2022
Length: 29 pages
Data source: Published sources
Topics: Business & government relations; Business growth; Business models; Community relations; Competition; Competitive advantage; Competitive strategy; Consumer behavior; Corporate governance; Demand measurement; Disruptive innovation; Economics; Emerging markets; Expansion; Globalization
Share a link: https://casecent.re/p/170679
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Abstract

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogota (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.
Locations:
Africa; Asia; Europe; North America; South America
Industries:
Legal services industry; Transportation and distribution
Size:
Fortune 500
Other setting(s):
2009-2020
Teaching note
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Reference no. 5-721-387
Subject category: Strategy and General Management
Authors: Alexander MacKay (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 21 February 2023
Revision date: 28-Feb-2023
Length: 16 pages
Data source: Published sources
View full details

About

Abstract

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogota (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.

Settings

Locations:
Africa; Asia; Europe; North America; South America
Industries:
Legal services industry; Transportation and distribution
Size:
Fortune 500
Other setting(s):
2009-2020

Related

Teaching note
-
Reference no. 5-721-387
Subject category: Strategy and General Management
Authors: Alexander MacKay (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 21 February 2023
Revision date: 28-Feb-2023
Length: 16 pages
Data source: Published sources
View full details