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Case
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Reference no. 9-720-404
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 25 January 2022
Revision date: 16-Feb-2022

Abstract

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogota (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.
Size:
Fortune 500
Other setting(s):
2009-2020

About

Abstract

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogota (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.

Settings

Size:
Fortune 500
Other setting(s):
2009-2020

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