Subject category:
Production and Operations Management
Published by:
RSM Case Development Centre
Revision date: 4-Mar-2021
Length: 11 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
This is part of a case series. This teaching case is part of a case series that deals with the introduction of a digital multi-sided platform (MSP) - a digital space that aims at increasing collaboration, data sharing, and visibility among the actors involved in different transport and logistics environments. Each case focuses on different aspects and implications related to this introduction. This particular case presents the opportunities and challenges that the introduction of a digital platform brings to a third party logistics (3PL) company in Greece. It discusses how the delivery process can be optimized based on collaborative planning. The case highlights issues such as the ownership status of digital platforms and who should bear the cost of their operation, after they are launched. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2019.Geographical setting
Region:
Europe
Country:
Greece
Featured company
SARMED
Employees:
201-500
Industry:
Logistics
Featured protagonist
- Toai Truong (male), Project Manager & Quality Assurance Associate
About
Abstract
This is part of a case series. This teaching case is part of a case series that deals with the introduction of a digital multi-sided platform (MSP) - a digital space that aims at increasing collaboration, data sharing, and visibility among the actors involved in different transport and logistics environments. Each case focuses on different aspects and implications related to this introduction. This particular case presents the opportunities and challenges that the introduction of a digital platform brings to a third party logistics (3PL) company in Greece. It discusses how the delivery process can be optimized based on collaborative planning. The case highlights issues such as the ownership status of digital platforms and who should bear the cost of their operation, after they are launched. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2019.Geographical setting
Region:
Europe
Country:
Greece
Featured company
SARMED
Employees:
201-500
Industry:
Logistics
Featured protagonist
- Toai Truong (male), Project Manager & Quality Assurance Associate