Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 18.06.2020
Revision date: 27-Jul-2020
Length: 6 pages
Data source: Field research
Abstract
This is part of a case series. Case B focuses on the year of transformation. In January 2018 Anna disrupted this narrative of success and told RDB it needed to transform. The case outlines the critical decisions and actions Anna initiated to steer the transformation, engage customers and staff and address concerns in the leadership team. Focusing on cultural transformation was a pre-requisite to prepare the company for digital transformation. The case provides the opportunity for participants to assess whether Anna succeeded in introducing transformation to an already successful business.
Time period
The events covered by this case took place in April 2017 - October 2019.Geographical setting
Region:
Europe
Country:
Belgium
Featured company
Roche Holding
Employees:
51-200
Industry:
Health and medical services
About
Abstract
This is part of a case series. Case B focuses on the year of transformation. In January 2018 Anna disrupted this narrative of success and told RDB it needed to transform. The case outlines the critical decisions and actions Anna initiated to steer the transformation, engage customers and staff and address concerns in the leadership team. Focusing on cultural transformation was a pre-requisite to prepare the company for digital transformation. The case provides the opportunity for participants to assess whether Anna succeeded in introducing transformation to an already successful business.
Settings
Time period
The events covered by this case took place in April 2017 - October 2019.Geographical setting
Region:
Europe
Country:
Belgium
Featured company
Roche Holding
Employees:
51-200
Industry:
Health and medical services