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Case
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Reference no. IMD-7-2203
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Shamik Debnath (Hindustan Unilever Limited); Shalini Joshi (Hafele India Private Limited); Sandeep Puri (Asian Institute of Management); Siddhant Puri (Saregama India Ltd)
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.06.2020
Length: 24 pages
Data source: Published sources
Topics: Strategy; Entertainment; Positioning; Market entry; Marketing
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Abstract

How to position Netflix in the Indian entertainment market?

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Netflix
Industry:
Entertainment
Teaching note
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Reference no. IMD-7-2203-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Shamik Debnath (Hindustan Unilever Limited); Shalini Joshi (Hafele India Private Limited); Sandeep Puri (Asian Institute of Management); Siddhant Puri (Saregama India Ltd)
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.06.2020
Length: 19 pages
Data source: Published sources
View full details
Instructor presentation material
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Reference no. IMD-7-2203-S
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Shamik Debnath (Hindustan Unilever Limited); Amit Joshi (International Institute for Management Development (IMD)); Sandeep Puri (Asian Institute of Management); Siddhant Puri (Saregama India Ltd)
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Format: .pdf
Data source: Published sources
View full details

About

Abstract

How to position Netflix in the Indian entertainment market?

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Netflix
Industry:
Entertainment

Related

Teaching note
-
Reference no. IMD-7-2203-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Shamik Debnath (Hindustan Unilever Limited); Shalini Joshi (Hafele India Private Limited); Sandeep Puri (Asian Institute of Management); Siddhant Puri (Saregama India Ltd)
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.06.2020
Length: 19 pages
Data source: Published sources
View full details
Instructor presentation material
-
Reference no. IMD-7-2203-S
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Shamik Debnath (Hindustan Unilever Limited); Amit Joshi (International Institute for Management Development (IMD)); Sandeep Puri (Asian Institute of Management); Siddhant Puri (Saregama India Ltd)
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Format: .pdf
Data source: Published sources
View full details