Product details

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Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.06.2020
Revision date: 27-Jul-2020
Length: 24 pages
Data source: Published sources

Abstract

How to position Netflix in the Indian entertainment market?

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Netflix
Industry:
Entertainment

About

Abstract

How to position Netflix in the Indian entertainment market?

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Netflix
Industry:
Entertainment

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