Subject category:
Marketing
Published by:
Stanford Business School
Version: 20 March 2020
Length: 15 pages
Data source: Field research
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https://casecent.re/p/170818
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Abstract
The Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
About
Abstract
The Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.
Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States