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This chapter is excerpted from 'Make Your Business Social: Engage Your Customers with Social Media'. This book is the second in the series of eight such volumes and consists of 13 chapters. All the chapters are important for a study of the Indian economy as they are devoted to topics like nature and structure of the Indian economy; dominance of the unorganized sector; natural resources of India; economic infrastructure; social infrastructure; manpower - demographic profile; poverty in India - nature, dimension, and policy measures; unemployment - forms, magnitude, and policy; inequality of income and wealth; national income; capital formation - savings and investment, role of noneconomic factors such as cultural, social, legal, and political social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence. In Make Your Business Social you will learn how to: Build or expand a social media audience for your business; Create graphics, even if you're not a designe; Choose the right platforms for your business; Cultivate strategies for present and future social media; Use real-life experience from current business owners. Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.