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Case
-
Reference no. IMD-7-2106
Subject category: Strategy and General Management
Authors: Jennifer Jordan; Shih-Han Huang
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.04.2020
Revision date: 04-Sep-2020
Length: 11 pages
Data source: Field research
Topics: Strategy; Culture change; Digital transformation; Chief Digital Officer
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Abstract

This is part of a case series. This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis. Bodson's future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.

Time period

The events covered by this case took place in 2018-2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Novartis
Employees:
10000+
Turnover:
USD 47 billion
Case
-
Reference no. IMD-7-2104
Subject category: Strategy and General Management
Authors: Jennifer Jordan; Shih-Han Huang
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.04.2020
Revision date: 04-Sep-2020
Length: 10 pages
Data source: Field research
Topics: Strategy; Digital transformation; Culture change; Chief Digital Officer
View full details
Case
-
Reference no. IMD-7-2105
Subject category: Strategy and General Management
Authors: Jennifer Jordan; Shih-Han Huang
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.04.2020
Revision date: 04-Sep-2020
Length: 6 pages
Data source: Field research
Topics: Strategy; Digital transformation; Culture change; Chief Digital Officer
View full details

About

Abstract

This is part of a case series. This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis. Bodson's future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.

Settings

Time period

The events covered by this case took place in 2018-2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Novartis
Employees:
10000+
Turnover:
USD 47 billion

Related

Case
-
Reference no. IMD-7-2104
Subject category: Strategy and General Management
Authors: Jennifer Jordan; Shih-Han Huang
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.04.2020
Revision date: 04-Sep-2020
Length: 10 pages
Data source: Field research
Topics: Strategy; Digital transformation; Culture change; Chief Digital Officer
View full details
Case
-
Reference no. IMD-7-2105
Subject category: Strategy and General Management
Authors: Jennifer Jordan; Shih-Han Huang
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.04.2020
Revision date: 04-Sep-2020
Length: 6 pages
Data source: Field research
Topics: Strategy; Digital transformation; Culture change; Chief Digital Officer
View full details