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Case
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Reference no. 9-391-110
Subject category: Strategy and General Management
Authors: David J Collis (Harvard Business School); Nancy Donohue (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 5 November 1991
Length: 23 pages
Data source: Published sources
Topics: Communication strategy; Return on investment; Competition; Business growth; Market segmentation
Share a link: https://casecent.re/p/171544
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Abstract

Looks at the magazine development at Time Inc in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989.
Industries:
Telecommunications; Magazine publishing; Publishing
Other setting(s):
1970-1989
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Abstract

Looks at the magazine development at Time Inc in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989.

Settings

Industries:
Telecommunications; Magazine publishing; Publishing
Other setting(s):
1970-1989

Related

Sorry, this product has no related items.