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Teaching note
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Reference no. SMU-20-0016TN
Subject category: Marketing
Authors: Arnoud De Meyer (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2020
Version: 2020-06-09
Length: 9 pages
Data source: Published sources
Share a link: https://casecent.re/p/171688
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. SMU-20-0016
Subject category: Marketing
Authors: Arnoud De Meyer (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2020
Version: 2020-02-03
Length: 10 pages
Data source: Published sources
Topics: Adaptive innovation; Newspaper publishing; Content management; Advertising management; Marketing channels; Turnaround strategies; Change agents; Business model innovation
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. SMU-20-0016
Subject category: Marketing
Authors: Arnoud De Meyer (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2020
Version: 2020-02-03
Length: 10 pages
Data source: Published sources
Topics: Adaptive innovation; Newspaper publishing; Content management; Advertising management; Marketing channels; Turnaround strategies; Change agents; Business model innovation
View full details