Sesame Workshop (C): Mission Critical Responses to Global and National Crises

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Supplement

Reference no. 9-321-016

Subject category: Ethics and Social Responsibility

Authors: Rosabeth Kanter (Harvard Business School); Joyce J Kim (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2020

Version: 20 July 2020

Length: 9 pages

Data source: Field research

Topics: Crisis management; Education; Health; Leadership; Organizational change; Restructuring; Social issues; Technology

Share a link: https://casecent.re/p/171772

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Abstract

Supplement to the A case. Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its mission, including allying with CNN to produce free informational TV specials for children and their families and redoubling efforts to provide education to children in refugee camps. Sesame's culture of confidence helped it support its constituencies through the crises.

Industries:

Broadcasting; Media; Technology

Size:

< 50 million; Mid-size

Other setting(s):

2020