Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2020
Version: 21 August 2020
Length: 13 pages
Data source: Field research

Abstract

The Klockner case follows CEO Gisbert Ruhl and his team as they prepare for the operational consequences of digital transformation at the century-old German steel distributor. In the midst of the COVID-19 crisis, the Klockner team must rethink their sales, operations, people practices, and organizational structure to prepare for a future of increased automation and online platform sales for steel and other metals.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Europe
Country:
Germany

About

Abstract

The Klockner case follows CEO Gisbert Ruhl and his team as they prepare for the operational consequences of digital transformation at the century-old German steel distributor. In the midst of the COVID-19 crisis, the Klockner team must rethink their sales, operations, people practices, and organizational structure to prepare for a future of increased automation and online platform sales for steel and other metals.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Europe
Country:
Germany

Related