Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.09.2020
Length: 10 pages
Data source: Field research
Abstract
This is part of a case series. Start-up Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor's increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.
Time period
The events covered by this case took place in 2017-2020.Geographical setting
Region:
Europe
Countries:
Switzerland; United States
Featured companies
Poste Suisse
Industry:
Transportation; Shipping
Matternet
Industry:
Transportation; Shipping
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.09.2020
Length: 7 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.09.2020
Length: 4 pages
Data source: Field research
About
Abstract
This is part of a case series. Start-up Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor's increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.
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Time period
The events covered by this case took place in 2017-2020.Geographical setting
Region:
Europe
Countries:
Switzerland; United States
Featured companies
Poste Suisse
Industry:
Transportation; Shipping
Matternet
Industry:
Transportation; Shipping
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.09.2020
Length: 7 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.09.2020
Length: 4 pages
Data source: Field research