Product details

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Compact case
Published by: Institute for Management Development (IMD)
Originally published in: 2020
Version: 09.09.2020
Revision date: 01-Oct-2020

Abstract

This is part of a case series. Start-up Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor's increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.

Time period

The events covered by this case took place in 2017-2020.

Geographical setting

Region:
Europe
Countries:
Switzerland; United States

Featured companies

Poste Suisse
Industry:
Transportation; Shipping
Matternet
Industry:
Transportation; Shipping

About

Abstract

This is part of a case series. Start-up Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor's increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.

Settings

Time period

The events covered by this case took place in 2017-2020.

Geographical setting

Region:
Europe
Countries:
Switzerland; United States

Featured companies

Poste Suisse
Industry:
Transportation; Shipping
Matternet
Industry:
Transportation; Shipping

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