Computer Peripherals, Inc (A)

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Case

Reference no. UVA-C-2090

Subject category: Finance, Accounting and Control

Authors: Sheryl Gatto; Mark E Haskins; Robert J Sack

Published by: Darden Business Publishing

Originally published in: 1993

Version: 09.1994

Length: 10 pages

Data source: Published sources

Topics: Financial analysis; Diverse protagonist, female; Market analysis; Product policy; Product positioning; Diversity case; Diversity

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Abstract

This case provides a context for students to consider an industry''s product market environment and how it might influence one''s thinking about a particular company''s financial performance and practices. Case is based on real events.

Industry:

Computer equipment

Size:

$800 million in sales

Other setting(s):

1993