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Supplementary software
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Reference no. 9-521-704
Subject category: Marketing
Authors: Eva Ascarza (Harvard Business School); Ayelet Israeli (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Revision date: 10-Aug-2023
Format: .xlsx
Data source: Generalised experience
Topics: Customer relationship management; Diversity; Ethnicity; Gender; Marketing
Share a link: https://casecent.re/p/172435
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Abstract

This software is to accompany the case.
Location:
United States
Industries:
Apparel accessories; Retail trade; Technology
Exercise
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Reference no. 9-521-022
Subject category: Marketing
Authors: Eva Ascarza (Harvard Business School); Ayelet Israeli (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 25 July 2022
Revision date: 2-Aug-2022
Length: 2 pages
Data source: Generalised experience
Topics: Algorithms; Customer relationship management; Gender; Market demographics; Market segmentation; Marketing; Technology and analytics
View full details

About

Abstract

This software is to accompany the case.

Settings

Location:
United States
Industries:
Apparel accessories; Retail trade; Technology

Related

Exercise
-
Reference no. 9-521-022
Subject category: Marketing
Authors: Eva Ascarza (Harvard Business School); Ayelet Israeli (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 25 July 2022
Revision date: 2-Aug-2022
Length: 2 pages
Data source: Generalised experience
Topics: Algorithms; Customer relationship management; Gender; Market demographics; Market segmentation; Marketing; Technology and analytics
View full details