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Management article
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Reference no. SMR62118
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2020
Length: 7 pages
Topics: Strategy

Abstract

Developing a truly innovative strategy requires you to anticipate your own company's disruption. The Phoenix Encounter Method uses a series of exercises and workshops to imagine your organization's competitive annihilation and then develop a new strategy for disrupting yourself before a competitor can.

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Abstract

Developing a truly innovative strategy requires you to anticipate your own company's disruption. The Phoenix Encounter Method uses a series of exercises and workshops to imagine your organization's competitive annihilation and then develop a new strategy for disrupting yourself before a competitor can.

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