Published by:
MIT Sloan School of Management
Length: 7 pages
Topics:
Marketing
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Abstract
In his new book, The Hype Machine, MIT Sloan School of Management professor Sinan Aral takes on the greatest communications force of our lifetime: social media. Aral provides an insightful, level-headed, analysis of the power, peril, and potential of Twitter, Facebook, Instagram, and other social platforms for both organizations and society.
About
Abstract
In his new book, The Hype Machine, MIT Sloan School of Management professor Sinan Aral takes on the greatest communications force of our lifetime: social media. Aral provides an insightful, level-headed, analysis of the power, peril, and potential of Twitter, Facebook, Instagram, and other social platforms for both organizations and society.