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This chapter is excerpted from 'Grappling with the Gray: An Ethical Handbook for Personal Success and Business Prosperity'. Grappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas and provide a guided discussion of how to approach them, working inward from both sides toward a rational and equitable middle. A large portion of these cases focus on business. However, since business has become inseparable from relationships, education, society, and headline news, the book addresses these areas as well. What was the lesson of Enron and the myriad other companies plagued by ethics scandals? Simply stated, a business culture driven by increasing profits at the expense of values is destined to fail. In contrast, companies ranked highest for ethics grow faster than companies that aren't. Work environments are more pleasant. Employees are more satisfied, engaged, loyal, passionate, and productive. Turnover costs are less. Brand image shines. Cultivating a culture of ethics is the time-tested formula for spectacular success. The thought questions and discussions that follow each case study are intended not to advocate a particular position, but to develop the ethical mindset that makes it possible to see a larger picture, engage in civil debate, and work effectively toward consensus. Rather than attempting to rely on compliance laws, the raising of ethical awareness will ultimately create a company culture where compliance laws take care of themselves and where every employee feels empowered, appreciated, and invested in a common vision that accelerates success.