Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 27 October 2020
Revision date: 13-Nov-2020
Length: 26 pages
Data source: Field research
Share a link:
https://casecent.re/p/172922
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Sonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its business strategy, impacting all aspects of its operations.
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
About
Abstract
Sonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its business strategy, impacting all aspects of its operations.
Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States