Product details

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Published by: Stanford Business School
Originally published in: 2020
Version: 27 October 2020
Revision date: 13-Nov-2020
Length: 26 pages
Data source: Field research

Abstract

Sonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its business strategy, impacting all aspects of its operations.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States

About

Abstract

Sonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its business strategy, impacting all aspects of its operations.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States

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