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This chapter is excerpted from 'A Cynic's Business Wisdom: Winning Through Flexible Ethics'. The business universe is often characterized by its own rules, (purported) ethics, morals, scruples, intents and operating principals. While they are portrayed and taught as cast in stone, in reality, they are not. The key here is 'reality'. The real world of entrepreneurship revolves around 'survive-grow-adapt-succeed', and that absolutely gives the businessperson the opportunity to flex these norms to their own needs, always looking out for what is best for themselves. This book is intended to present, in an often edgy style, the 'how to' of taking care of number one, you, the entrepreneur.