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Case
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Reference no. 9A99AF021
French language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1999
Version: 2020-01-13
Length: 11 pages
Data source: Field research

Abstract

This is a French version. The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new USD500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
1998

About

Abstract

This is a French version. The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new USD500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1998

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