Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2020-10-28
Length: 11 pages
Data source: Published sources
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Abstract
Robert Unanue, chief executive officer (CEO) of Goya Foods, the largest Hispanic food company in the United States, came under criticism on July 9, 2020, when as an invited guest at the White House, he praised the US President. Upset community members boycotted Goya products. Supporters of the US president, on the other hand, began to buycott. Experts mentioned that weighing into political opinion before the 2020 US presidential election was a bad business decision for any corporate entity. Was Unanue wrong in sharing his opinion? What could the possible impact of the boycott be on Goya's revenues? What should Unanue do to manage the company's reputation?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2020-10-28
Length: 10 pages
Data source: Published sources
About
Abstract
Robert Unanue, chief executive officer (CEO) of Goya Foods, the largest Hispanic food company in the United States, came under criticism on July 9, 2020, when as an invited guest at the White House, he praised the US President. Upset community members boycotted Goya products. Supporters of the US president, on the other hand, began to buycott. Experts mentioned that weighing into political opinion before the 2020 US presidential election was a bad business decision for any corporate entity. Was Unanue wrong in sharing his opinion? What could the possible impact of the boycott be on Goya's revenues? What should Unanue do to manage the company's reputation?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Related
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2020-10-28
Length: 10 pages
Data source: Published sources