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This is part of a case series. The Borgoluce Case is a comprehensive active case study set in an Italian farm in the Veneto Region. The purpose of the case is to expose learners to strategic choices on investments and business lines diversification within a multifunctional business framework. Learners are called to understand the concept of multifunctionality and elaborate a strategy choosing a consistent course of action trying to pursue long-term objectives. Borgoluce is a large Italian farm with a long history and a solid strategy that has never changed in centuries and is still profitable despite the global challenges of agriculture.