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Teaching note
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Reference no. CCW200501TN
Subject category: Marketing
Authors: Kamel Jedidi (Columbia Business School, Columbia University); Robert Morais (Columbia Business School, Columbia University); Yegor Tkachenko (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2020
Version: May 18, 2020
Length: 22 pages
Data source: Field research
Share a link: https://casecent.re/p/173146
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. CCW200501A
Subject category: Marketing
Authors: Kamel Jedidi (Columbia Business School, Columbia University); Robert Morais (Columbia Business School, Columbia University); Yegor Tkachenko (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2019
Version: December 17, 2019
Length: 18 pages
Data source: Field research
Topics: Nutraline; Cesar Esposito; Marco Esposito; Francisco Caceres; Chile; Focus groups; Market research; Qualitative research; Quantitative research; Market segmentation; Nutritional supplements; Sociedad Comercial Nutraline Ltda; Entrepreneurship and competitiveness in Latin America program; Sports nutrition supplements; Omni-channel customer experience
View full details
Case
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Reference no. CCW200501B
Subject category: Marketing
Authors: Kamel Jedidi (Columbia Business School, Columbia University); Robert Morais (Columbia Business School, Columbia University); Yegor Tkachenko (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2020
Version: May 18, 2020
Length: 10 pages
Data source: Field research
Topics: Nutraline; Cesar Esposito; Marco Esposito; Francisco Caceres; Chile; Focus groups; Market research; Qualitative research; Quantitative research; Market segmentation; Nutritional supplements; Sociedad Comercial Nutraline Ltda; Entrepreneurship and Competitiveness in Latin America program (ECLA); Sports nutrition supplements; Omni-channel customer experience
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. CCW200501A
Subject category: Marketing
Authors: Kamel Jedidi (Columbia Business School, Columbia University); Robert Morais (Columbia Business School, Columbia University); Yegor Tkachenko (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2019
Version: December 17, 2019
Length: 18 pages
Data source: Field research
Topics: Nutraline; Cesar Esposito; Marco Esposito; Francisco Caceres; Chile; Focus groups; Market research; Qualitative research; Quantitative research; Market segmentation; Nutritional supplements; Sociedad Comercial Nutraline Ltda; Entrepreneurship and competitiveness in Latin America program; Sports nutrition supplements; Omni-channel customer experience
View full details
Case
-
Reference no. CCW200501B
Subject category: Marketing
Authors: Kamel Jedidi (Columbia Business School, Columbia University); Robert Morais (Columbia Business School, Columbia University); Yegor Tkachenko (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2020
Version: May 18, 2020
Length: 10 pages
Data source: Field research
Topics: Nutraline; Cesar Esposito; Marco Esposito; Francisco Caceres; Chile; Focus groups; Market research; Qualitative research; Quantitative research; Market segmentation; Nutritional supplements; Sociedad Comercial Nutraline Ltda; Entrepreneurship and Competitiveness in Latin America program (ECLA); Sports nutrition supplements; Omni-channel customer experience
View full details