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Case
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Reference no. 320-0345-1
Authors: Anukool Hyde (Prestige Institute of Management and Research, Indore); Suyash Jhawar (Prestige Institute of Management and Research, Indore); Ravi Changle (Prestige Institute of Management and Research, Indore); Arun Saxena (Prestige Institute of Management and Research, Indore); Deepesh Mamtani (Prestige Institute of Management and Research, Indore); Somen Mitra (Prestige Institute of Management and Research, Indore)
Published in: 2020

Abstract

While relaxing in his office near Dewas (Madhya Pradesh, India), youngster Varun Agrawal shared with great pride the success story of the host of businesses owned by his family, which included ownership of petrol pumps, half a dozen warehouses spread in and around Indore and an ever expanding real estate business. He cherished a dream to become a giant in diary business in the years to come. Varun was in a fix now as to how to expand the dairy business. As an innovator and risk taker, the entrepreneur now aspires to take some brand expansions and line extensions in the dairy business. By 2020, he aims to establish a factory for skim milk powder & sow cheese which is famous in Switzerland. He also aims to develop a town for the unorganized mechanical market in Dewas and work for the betterment of struggling mechanical engineers.

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Abstract

While relaxing in his office near Dewas (Madhya Pradesh, India), youngster Varun Agrawal shared with great pride the success story of the host of businesses owned by his family, which included ownership of petrol pumps, half a dozen warehouses spread in and around Indore and an ever expanding real estate business. He cherished a dream to become a giant in diary business in the years to come. Varun was in a fix now as to how to expand the dairy business. As an innovator and risk taker, the entrepreneur now aspires to take some brand expansions and line extensions in the dairy business. By 2020, he aims to establish a factory for skim milk powder & sow cheese which is famous in Switzerland. He also aims to develop a town for the unorganized mechanical market in Dewas and work for the betterment of struggling mechanical engineers.

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