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Case
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Reference no. 820-0083-1
Subject category: Entrepreneurship
Authors: Smita Ray (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2020
Length: 11 pages
Data source: Published sources
Topics: Entrepreneurship; Start-up; Business model; Entrepreneurship development; Business strategy; Marketing strategy; Idea generation; Idea validation; Vision; Mission; Online food delivery; Cloud kitchen; 4Ps; Biryani; Marketing mix
Share a link: https://casecent.re/p/173338
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Abstract

The case 'Biryani by Kilo' - A Biryani Delivery Start-up's Success Story' talks about the journey of 'Biryani by Kilo' (BBK), founded by three friends - Kaushik Roy (Roy), Vishal Jindal (Jindal), and Ritesh Sinha (Sinha), from a start-up to being a dominant player in the Indian online food market. The case starts with a brief history of BBK and then describes the unique business model it uses. The case touches upon the launch of different promotional activities by BBK and its pricing method. It also highlights the competition faced by BBK and its future plans.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2015-2020.

Geographical setting

Region:
Asia
Country:
India

Featured company

Sky Gate Hospitality Pvt Ltd
Employees:
51-200
Turnover:
INR 480 million (2019)
Type:
Self-owned
Industry:
Foodservice

Featured protagonists

  • Kaushik Roy (male), Co-Founder and CEO
  • Vishal Jindal (male), Co-Founder and Director
  • Ritesh Sinha (male), Co-Founder
Teaching note
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Reference no. 820-0083-8
Subject category: Entrepreneurship
Authors: Smita Ray (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2020
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

The case 'Biryani by Kilo' - A Biryani Delivery Start-up's Success Story' talks about the journey of 'Biryani by Kilo' (BBK), founded by three friends - Kaushik Roy (Roy), Vishal Jindal (Jindal), and Ritesh Sinha (Sinha), from a start-up to being a dominant player in the Indian online food market. The case starts with a brief history of BBK and then describes the unique business model it uses. The case touches upon the launch of different promotional activities by BBK and its pricing method. It also highlights the competition faced by BBK and its future plans.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2015-2020.

Geographical setting

Region:
Asia
Country:
India

Featured company

Sky Gate Hospitality Pvt Ltd
Employees:
51-200
Turnover:
INR 480 million (2019)
Type:
Self-owned
Industry:
Foodservice

Featured protagonists

  • Kaushik Roy (male), Co-Founder and CEO
  • Vishal Jindal (male), Co-Founder and Director
  • Ritesh Sinha (male), Co-Founder

Related

Teaching note
-
Reference no. 820-0083-8
Subject category: Entrepreneurship
Authors: Smita Ray (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2020
Length: 8 pages
Data source: Published sources
View full details