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Teaching note
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Reference no. ISB219
Subject category: Marketing
Authors: Michelle Steward (Indian School of Business); James A Narus (Indian School of Business); DVR Seshadri (Indian School of Business)
Published by: Indian School of Business
Originally published in: 2020
Version: August 18, 2020
Length: 12 pages
Data source: Published sources
Share a link: https://casecent.re/p/173451
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. ISB218
Subject category: Marketing
Authors: Michelle Steward (Indian School of Business); James A Narus (Indian School of Business); DVR Seshadri (Indian School of Business)
Published by: Indian School of Business
Originally published in: 2020
Version: August 18, 2020
Length: 15 pages
Data source: Published sources
Topics: Employee engagement software; B2B marketing; Online digital tools; Buying decisions; Fit analysis; Coding quality technical assessment; Sentiment analysis; Ratings & reviews analysis
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. ISB218
Subject category: Marketing
Authors: Michelle Steward (Indian School of Business); James A Narus (Indian School of Business); DVR Seshadri (Indian School of Business)
Published by: Indian School of Business
Originally published in: 2020
Version: August 18, 2020
Length: 15 pages
Data source: Published sources
Topics: Employee engagement software; B2B marketing; Online digital tools; Buying decisions; Fit analysis; Coding quality technical assessment; Sentiment analysis; Ratings & reviews analysis
View full details