Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Stichting ALS Nederland helps patients suffering from the neurodegenerative disease called Amyotrophic Lateral Sclerosis (ALS). In order to offer better care for their patients, the foundation must acquire sources of recurrent donations and find innovative strategies to raise funds. In the midst of 2014, the Ice Bucket Challenge emerged and proved to be a significant boost for Stichting ALS Nederland. But the glorious trend did not last: in 2015, the organization's profits dropped majorly. The chairman of the supervisory board, Marguerite Soeteman-Reijnen, was then given the challenging task to come up with a renewed method of fundraising. The key aspects of such a strategy are that it incorporates donor engagement with the patients, and continuous innovation of the fundraising activities in order to reach a pattern of sustainable fundraising. This case challenges students to think about the variety of issues that surround non-profit organizations. They are encouraged to think about the various aspects of a sustainable fundraising strategy, and the complications that may occur in this process. They will also be able to see the embeddedness of non-profit organizations in society at large by diving deeper into the specific instance of sports events as a means to raise funds.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2016.

Geographical setting

Region:
Europe
Country:
The Netherlands

Featured company

Stichting ALS
Turnover:
EUR 5 -10 million
Type:
Non-profit
Industry:
Health care sector

Featured protagonist

  • Marguerite Soeteman-Reijnen (female), Chairman of the Executive Board of Aon Holdings

About

Abstract

Stichting ALS Nederland helps patients suffering from the neurodegenerative disease called Amyotrophic Lateral Sclerosis (ALS). In order to offer better care for their patients, the foundation must acquire sources of recurrent donations and find innovative strategies to raise funds. In the midst of 2014, the Ice Bucket Challenge emerged and proved to be a significant boost for Stichting ALS Nederland. But the glorious trend did not last: in 2015, the organization's profits dropped majorly. The chairman of the supervisory board, Marguerite Soeteman-Reijnen, was then given the challenging task to come up with a renewed method of fundraising. The key aspects of such a strategy are that it incorporates donor engagement with the patients, and continuous innovation of the fundraising activities in order to reach a pattern of sustainable fundraising. This case challenges students to think about the variety of issues that surround non-profit organizations. They are encouraged to think about the various aspects of a sustainable fundraising strategy, and the complications that may occur in this process. They will also be able to see the embeddedness of non-profit organizations in society at large by diving deeper into the specific instance of sports events as a means to raise funds.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2016.

Geographical setting

Region:
Europe
Country:
The Netherlands

Featured company

Stichting ALS
Turnover:
EUR 5 -10 million
Type:
Non-profit
Industry:
Health care sector

Featured protagonist

  • Marguerite Soeteman-Reijnen (female), Chairman of the Executive Board of Aon Holdings

Related