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This chapter is excerpted from 'The Trust Factor: The Missing Key to Unlocking Business and Personal Success'. The business world is changing rapidly externally and internally. Older forms of traditional corporate capitalism are being replaced with social capitalistic businesses. Traditional generations of employees are aging out of the workforce and being replaced by Gen X, Gen Y, Millennials, Gen Z, and now Gen Alpha. Each new generation is becoming less tolerant of the old school office environment. They want something new that provides a sense of connectedness, collaboration, and appreciation. That type of culture requires a solid foundation of trust to work effectively. Unfortunately, employee trust of leadership has sunk to an all-time low. Almost two-thirds of employees have little or no trust in management. This book is designed to be a practical guide, resource, and workbook for CEOs, executives, managers, and employees to understand how trust is formed, where trust issues begin, why they are held on to, and how to work through them. Ultimately, the goal is to learn to effectively build a culture of trust within your business. Why, because all businesses have one thing in common - employees. They are people first, and workers second. They can no more separate from their personal issues and baggage when they come to work than you can separate your soul and your body. All their trust issues come with them and they don't check them at the door when they arrive at work. The lost productivity, impact on work environment, and general quality of life are immeasurable. Trust is the very foundation upon which working and personal relationships are made and conducted. Without trust, nothing of importance happens. Trust is as personal as your fingerprints, so it is no wonder why building and sustaining trust in the workplace has been difficult to accomplish. Instead, it is easier to assume trust exists and everyone should act accordingly. This leads to miscommunications, unrealized expectations, lost efficiencies, hurt feelings, resentments, frustrations, and betrayals of assumed trust. All these negative feelings obstruct the ability of your workforce to work together and the cost to your bottom line is monumental. This book is designed to change all that.