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Abstract

The case traces the development of a tripartite initiative-known as Project Carbetocin Hemorrhage Prevention (CHAMPION) - between Merck for Mothers, Ferring Pharmaceuticals, and the World Health Organization (WHO) that formed to help prevent postpartum hemorrhage (PPH), one of the leading causes of maternal mortality globally. After providing background on the global burden of maternal mortality and global efforts to amplify the issue and improve outcomes, the case highlights clinical trial results that show administering quality uterotonics (drugs that induce uterine contractions) immediately following childbirth was the most important measure in preventing PPH. However, the recommended therapy-oxytocin-was often compromised at the point of delivery in areas with unreliable cold-chain infrastructure, due to its sensitivity to heat. In this context, the case details how Project CHAMPION brought together three unique actors to advance the development and distribution of a uterotonic that could withstand temperature changes. The case describes negotiations around the undertaking, the large-scale clinical trial of the new drug-heat-stable carbetocin-that took place across 10 countries, enrolling 30,000 women, and the steps undertaken to prepare diverse markets for its debut. The case reveals tension between the mid-size pharmaceutical company, the multilateral World Health Organization, and Merck's Merck for Mothers initiative. The case ends as a pandemic explodes onto the world stage in 2020, with Project CHAMPION team members wondering how the dilemmas, decisions, and dynamics they navigated could inform emerging COVID-19 vaccine discovery and development efforts working with urgency.  This case is part of the Global Health Delivery Project free case collection (visit www.thecasecentre.org/ghdfreecases for more information on the collection).

Teaching and learning

This item is suitable for executive education courses.

Time period

The events covered by this case took place in 2012-2020.

Geographical setting

Region:
World/global

Featured companies

World Health Organization
Employees:
5001-10000
Type:
Government agency
Industry:
Global health
Other keywords:
Multilateral agency; Public health
Merck
Employees:
5001-10000
Type:
Public company
Industry:
Pharmaceutical
Other keywords:
Drug company, foundation, corporation
Ferring Pharmaceuticals
Employees:
5001-10000
Type:
Privately held
Industry:
Pharmaceutical

Featured protagonists

  • Jeffrey Jacobs (male)
  • Mary-Ann Etiebet (female)

About

Abstract

The case traces the development of a tripartite initiative-known as Project Carbetocin Hemorrhage Prevention (CHAMPION) - between Merck for Mothers, Ferring Pharmaceuticals, and the World Health Organization (WHO) that formed to help prevent postpartum hemorrhage (PPH), one of the leading causes of maternal mortality globally. After providing background on the global burden of maternal mortality and global efforts to amplify the issue and improve outcomes, the case highlights clinical trial results that show administering quality uterotonics (drugs that induce uterine contractions) immediately following childbirth was the most important measure in preventing PPH. However, the recommended therapy-oxytocin-was often compromised at the point of delivery in areas with unreliable cold-chain infrastructure, due to its sensitivity to heat. In this context, the case details how Project CHAMPION brought together three unique actors to advance the development and distribution of a uterotonic that could withstand temperature changes. The case describes negotiations around the undertaking, the large-scale clinical trial of the new drug-heat-stable carbetocin-that took place across 10 countries, enrolling 30,000 women, and the steps undertaken to prepare diverse markets for its debut. The case reveals tension between the mid-size pharmaceutical company, the multilateral World Health Organization, and Merck's Merck for Mothers initiative. The case ends as a pandemic explodes onto the world stage in 2020, with Project CHAMPION team members wondering how the dilemmas, decisions, and dynamics they navigated could inform emerging COVID-19 vaccine discovery and development efforts working with urgency.  This case is part of the Global Health Delivery Project free case collection (visit www.thecasecentre.org/ghdfreecases for more information on the collection).

Teaching and learning

This item is suitable for executive education courses.

Settings

Time period

The events covered by this case took place in 2012-2020.

Geographical setting

Region:
World/global

Featured companies

World Health Organization
Employees:
5001-10000
Type:
Government agency
Industry:
Global health
Other keywords:
Multilateral agency; Public health
Merck
Employees:
5001-10000
Type:
Public company
Industry:
Pharmaceutical
Other keywords:
Drug company, foundation, corporation
Ferring Pharmaceuticals
Employees:
5001-10000
Type:
Privately held
Industry:
Pharmaceutical

Featured protagonists

  • Jeffrey Jacobs (male)
  • Mary-Ann Etiebet (female)

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