Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 520-0139-1
Subject category: Marketing
Originally published in: 2020
Version: 4-Nov-2020
Length: 11 pages
Data source: Generalised experience

Abstract

This case presents a situation where a firm is under extreme pressure to grow. The firm's central figure faces the dilemma of continuing to grow at a rapid pace, knowing that the growth is inflicting severe stress on the organization. The case presents the dilemma in terms of an option, wherein the central figure must decide how to proceed while implementing systems that minimize the negative impacts of an aggressive growth strategy.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Americas
Country:
United States
Location:
Florida

Featured company

Coastal Florida Real Estate Brokers
Employees:
501-1000
Turnover:
USD 65 million
Type:
Privately held
Industry:
Real estate brokerage

Featured protagonist

  • Richard Medlock (male), Owner/Broker

About

Abstract

This case presents a situation where a firm is under extreme pressure to grow. The firm's central figure faces the dilemma of continuing to grow at a rapid pace, knowing that the growth is inflicting severe stress on the organization. The case presents the dilemma in terms of an option, wherein the central figure must decide how to proceed while implementing systems that minimize the negative impacts of an aggressive growth strategy.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Americas
Country:
United States
Location:
Florida

Featured company

Coastal Florida Real Estate Brokers
Employees:
501-1000
Turnover:
USD 65 million
Type:
Privately held
Industry:
Real estate brokerage

Featured protagonist

  • Richard Medlock (male), Owner/Broker

Related