Subject category:
Marketing
Published by:
Darden Business Publishing
Length: 9 pages
Topics:
Channels of distribution; Pricing
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Abstract
This case allows students to explore the impact of the Internet on an industry structure, value chain, and business models. The combiination of broad band Internet access, faster computer processing, and compression software (MP3) has encouraged the evolution of online music trading and distribution. The case encourages students to view appropriate actions for all industry participants: retailer, music companies, performing/recording artists, government regulators, and emerging online distributors.
About
Abstract
This case allows students to explore the impact of the Internet on an industry structure, value chain, and business models. The combiination of broad band Internet access, faster computer processing, and compression software (MP3) has encouraged the evolution of online music trading and distribution. The case encourages students to view appropriate actions for all industry participants: retailer, music companies, performing/recording artists, government regulators, and emerging online distributors.