Easy Flower: Flowers Meet Business and Technology - The Case Centre

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Teaching note

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Reference no. TU1-719-231TN

Subject category: Entrepreneurship

Authors: Jie Jiao (Tsinghua University School of Economics and Management); Stella Zhao (Tsinghua University School of Economics and Management)

Published by: Tsinghua University School of Economics and Management

Originally published in: 2020

Version: 2020-5-26

Length: 14 pages

Data source: Field research

Share a link: https://casecent.re/p/174126

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:

In-person

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:

In-person

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Case

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Reference no. TU1-719-231

Subject category: Entrepreneurship

Authors: Jie Jiao (Tsinghua University School of Economics and Management); Stella Zhao (Tsinghua University School of Economics and Management); Jiulu Zhang (Tsinghua University School of Economics and Management); Haipeng Xu (Tsinghua University School of Economics and Management); Yuanshen Gao (Tsinghua University School of Economics and Management); Binha Zhu (Tsinghua University School of Economics and Management); Chi Ma (Tsinghua University School of Economics and Management); Yanyang Wang (Tsinghua University School of Economics and Management)

Published by: Tsinghua University School of Economics and Management

Originally published in: 2020

Version: 2020-5-26

Length: 18 pages

Data source: Field research

Topics: Floral industry supply chain

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