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Abstract

This is part of a case series. The case is the fourth in a case series documenting the genesis, deal engineering, early implementation and then mounting operational challenges faced by Robin Budowski as he acquired and tried to turn around Chateau d'Agel, a vineyard located in the Minervois region of Languedoc, going from ideation to execution, stagnation and deep crisis. The key protagonist has to decide which plan he will present to the upcoming critical shareholders' meeting. Chateau d'Agel was acquired in 2003, for EUR0.8 million. After years of below par performances, sales dropped drastically in 2017 while capital expenditures exploded, generating critical financial issues. The vineyard manager was replaced and Robin took full operational control to manage the turnaround, cutting costs and investments.

Time period

The events covered by this case took place in 2003-2020.

Geographical setting

Country:
France

Featured company

SAS Chateau d'Agel
Employees:
2-10
Turnover:
EUR 535K
Industry:
Wine and spirits

About

Abstract

This is part of a case series. The case is the fourth in a case series documenting the genesis, deal engineering, early implementation and then mounting operational challenges faced by Robin Budowski as he acquired and tried to turn around Chateau d'Agel, a vineyard located in the Minervois region of Languedoc, going from ideation to execution, stagnation and deep crisis. The key protagonist has to decide which plan he will present to the upcoming critical shareholders' meeting. Chateau d'Agel was acquired in 2003, for EUR0.8 million. After years of below par performances, sales dropped drastically in 2017 while capital expenditures exploded, generating critical financial issues. The vineyard manager was replaced and Robin took full operational control to manage the turnaround, cutting costs and investments.

Settings

Time period

The events covered by this case took place in 2003-2020.

Geographical setting

Country:
France

Featured company

SAS Chateau d'Agel
Employees:
2-10
Turnover:
EUR 535K
Industry:
Wine and spirits

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