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Case
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Reference no. IMD-7-2192
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 19.11.2020
Length: 16 pages
Data source: Field research

Abstract

The case describes two transformation journeys for ABN AMRO bank. The first transformation is cultural and the second is digital. It explores the interplay between these two journeys from the perspective of the head of the Personal Banking. The case goes into detail regarding how to bank rebuilt its internal operating model. The hierarchy was delayered and replaced with agile ways of working, employee empowerment, and a new performance management approach. At first, there was a lot of chaos, but, after some time for adjustment, benefits started to appear, such as higher NPS scores, and better financial results. The new approach also helped the bank cope with the COVID-19 pandemic as many of the changes were linked to remote working for employees and technology-mediated service provision for customers. Yet, the case describes the appearance of some new challenges. While some teams embraced the new ways of working, others had trouble letting go of legacy approaches. There were some inconsistencies and confusion around performance measurement. Despite improving performance in some areas, multifunctional teams were not necessarily delivering the best customer experiences. Sick leave was increasing, and there were signs that employee engagement was falling. The reader is placed in the shoes of the head of Personal Banking must to come up with solutions to these challenges.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Europe
Country:
The Netherlands

Featured company

ABN AMRO
Employees:
10000+
Industry:
Banking

About

Abstract

The case describes two transformation journeys for ABN AMRO bank. The first transformation is cultural and the second is digital. It explores the interplay between these two journeys from the perspective of the head of the Personal Banking. The case goes into detail regarding how to bank rebuilt its internal operating model. The hierarchy was delayered and replaced with agile ways of working, employee empowerment, and a new performance management approach. At first, there was a lot of chaos, but, after some time for adjustment, benefits started to appear, such as higher NPS scores, and better financial results. The new approach also helped the bank cope with the COVID-19 pandemic as many of the changes were linked to remote working for employees and technology-mediated service provision for customers. Yet, the case describes the appearance of some new challenges. While some teams embraced the new ways of working, others had trouble letting go of legacy approaches. There were some inconsistencies and confusion around performance measurement. Despite improving performance in some areas, multifunctional teams were not necessarily delivering the best customer experiences. Sick leave was increasing, and there were signs that employee engagement was falling. The reader is placed in the shoes of the head of Personal Banking must to come up with solutions to these challenges.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Europe
Country:
The Netherlands

Featured company

ABN AMRO
Employees:
10000+
Industry:
Banking

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