Johnson & Johnson: The Live for Life Program (B)

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Case

Reference no. UVA-OB-0413

Subject category: Human Resource Management / Organisational Behaviour

Authors: Jeffrey R Edwards (Darden School of Business, University of Virginia); Peter D H Greenwood (University of Virginia)

Published by: Darden Business Publishing

Published in: 1992

Length: 9 pages

Topics: Benefits policy; Human resources, Management of; Organizational change

Share a link: https://casecent.re/p/1742

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Abstract

This follow-up case to UVA-OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc, which marketed Live for Life to other companies.