Subject category:
Entrepreneurship
Published by:
Hult Publishing
Notes: This item can only be ordered for teaching/training - it is not available for Student purchase. When ordering this item please allow at least two working days for your access to be set up.
Abstract
This online simulation allows students to make decisions to grow a new multi-sided platform that shares boats (eg Uber for boats). They can change pricing and marketing expenditures. At the end of 10 rounds, they can compare results to determine the best strategy to maximize profit.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Geographical setting
Region:
World/global
Subject category:
Entrepreneurship
Published by:
Hult Publishing
Length: 13 pages
Data source: Field research
About
Abstract
This online simulation allows students to make decisions to grow a new multi-sided platform that shares boats (eg Uber for boats). They can change pricing and marketing expenditures. At the end of 10 rounds, they can compare results to determine the best strategy to maximize profit.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Geographical setting
Region:
World/global
Related
Subject category:
Entrepreneurship
Published by:
Hult Publishing
Length: 13 pages
Data source: Field research