Product details

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Web-based case
(Web-based)
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Reference no. HLT5-27-21-1029E
Subject category: Entrepreneurship
Authors: Ted Ladd
Published by: Hult Publishing
Published in: 2021
Format: Web-based case
Data source: Field research
Notes: This item can only be ordered for teaching/training - it is not available for Student purchase. When ordering this item please allow at least two working days for your access to be set up.

Abstract

This online simulation allows students to make decisions to grow a new multi-sided platform that shares boats (eg Uber for boats). They can change pricing and marketing expenditures. At the end of 10 rounds, they can compare results to determine the best strategy to maximize profit.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Geographical setting

Region:
World/global

About

Abstract

This online simulation allows students to make decisions to grow a new multi-sided platform that shares boats (eg Uber for boats). They can change pricing and marketing expenditures. At the end of 10 rounds, they can compare results to determine the best strategy to maximize profit.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Geographical setting

Region:
World/global

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