Subject category:
Strategy and General Management
Published by:
Harvard Kennedy School
Version: August 21, 2020
Length: 8 pages
Data source: Published sources
Abstract
Peru, Mexico and Argentina have led the way in digital transformation in Latin America, and have been able to build and launch unified government websites in short timelines by leveraging a user-centric approach. It is important to note that all these teams first focused on the problem, not a technical solution. Building a unified government website was one of the mechanisms to address the problem and goals. In Mexico, led by Yolanda Martinez and Alejandra Lagunes Soto Ruíz, the goal was to build a new relationship between society and government, focusing on the experience of the citizen as a user of public services. In Argentina, led by Julian Rodriguez Orihuela, the goal was to inform and provide services to citizens. In Peru, led by Daniella Raffo, Heidi Uchiyama, and Zoila Palza, the goal was to bring the government closer to its citizens through innovation. It is important in all product development to first focus on the problem and the people, and then see where technology fits to solve the problem.
Geographical setting
Region:
Americas
Countries:
Mexico; Peru; Argentina
Subject category:
Strategy and General Management
Published by:
Harvard Kennedy School
Version: January 8, 2020
Length: 13 pages
Data source: Published sources
About
Abstract
Peru, Mexico and Argentina have led the way in digital transformation in Latin America, and have been able to build and launch unified government websites in short timelines by leveraging a user-centric approach. It is important to note that all these teams first focused on the problem, not a technical solution. Building a unified government website was one of the mechanisms to address the problem and goals. In Mexico, led by Yolanda Martinez and Alejandra Lagunes Soto Ruíz, the goal was to build a new relationship between society and government, focusing on the experience of the citizen as a user of public services. In Argentina, led by Julian Rodriguez Orihuela, the goal was to inform and provide services to citizens. In Peru, led by Daniella Raffo, Heidi Uchiyama, and Zoila Palza, the goal was to bring the government closer to its citizens through innovation. It is important in all product development to first focus on the problem and the people, and then see where technology fits to solve the problem.
Settings
Geographical setting
Region:
Americas
Countries:
Mexico; Peru; Argentina
Related
Subject category:
Strategy and General Management
Published by:
Harvard Kennedy School
Version: January 8, 2020
Length: 13 pages
Data source: Published sources